Trademark Education & DIY Support

Your Brand Starts With a Name. Understand Your Next Step.

Practical trademark education and DIY application support for small businesses, founders, inventors, and consultants.

Trademark Lady™ brings Maryann Kilgallon’s hands-on experience to business owners who want to understand trademark searching, filing costs, and the application process.

Over 25 years of experience with successful trademark filings.
Trademark Lady™

Knowledge & Pricing

Know the Process. Understand the Costs.

DIY Word-Mark Application Support

$299 service fee

Education and administrative support for business owners preparing to file their own word-mark application with the USPTO.

Understand the process, organize the information you provide, and prepare for the applicant’s review and signature. Applicants make their own legal decisions and submit their own applications unless represented by a qualified attorney.

Price note: USPTO government fees are separate. This service does not include legal advice, legal representation, or a guarantee of registration.

Ask About Getting Started
Do It Yourself

Prefer to File It Yourself? Start Here.

$47 DIY Course

We created a step-by-step walkthrough for business owners who want to take the DIY route. Learn at your own pace as Trademark Lady™ walks you through the trademark application process, so you can better understand the steps and prepare to file your own application.

Get the $47 DIY Course

Course price does not include USPTO government application fees. Educational content only—not legal advice. Purchasing the course does not file an application or guarantee registration.

USPTO Government Application Fee

$350 base fee per class

The USPTO base application fee for Section 1 or Section 44 applications is $350 per class of goods or services when base requirements are met. Additional classes, application surcharges, and later filings may increase the cost.

One-class base example

$299 service fee + $350 USPTO base fee = $649

Illustrative initial total only. Additional fees may apply. Government fees are paid separately to the USPTO.

View Official USPTO Fees

What Is a Word Mark?

A standard-character word mark covers wording, such as a business name, product name, or slogan, without claiming a particular font, color, or logo design. Registration depends on the mark and the goods or services identified in the application.

Applicant Review & Signature

Every application must be reviewed and personally signed by the applicant or an appropriate authorized signatory before submission. For a business entity, this means a person authorized to sign for that entity. Trademark Lady™ does not sign for applicants.

An inquiry form on this page is not a USPTO application or an application signature.

Who This Is For

For People Building a Brand

Small Businesses

Explore trademark basics for your business name and the brands you use.

Founders & Startups

Understand trademark searching and application steps as you develop your brand.

Inventors & Product Creators

Learn about trademarks for product names. Trademarks do not protect the underlying invention.

Consultants & Coaches

Explore trademark considerations for the names of your services and programs.

Online Sellers & Retailers

Learn about trademarks for store names and product brands.

Creators & Educators

Understand the basics for distinctive brand and program names.

How It Works

A Clear Path to Your Next Step

  1. 1

    EXPLORE

    Start with the official USPTO search tool and educational resources.

  2. 2

    GET ORGANIZED

    Gather your proposed mark, owner information, and details about your goods or services.

  3. 3

    REVIEW & SIGN

    Review the application carefully. The applicant or appropriate authorized signatory personally signs before submission.

  4. 4

    SUBMIT & FOLLOW UP

    Submit through your own USPTO account or qualified attorney, and monitor official correspondence and deadlines.

Trademark Lady™

About Trademark Lady™

Experience Built Alongside Real Businesses

Trademark Lady™ was created by Maryann Kilgallon, the Startup Evangelist®, founder of SnagAbiz™ LLC. With over 25 years of experience with successful trademark filings, Maryann understands the questions business owners face when naming a company, launching a product, or building a personal brand.

Trademark Lady™ focuses on practical education and administrative support so business owners can better understand the process and their next steps.

Voice Experience Coming Soon

Coming Soon: Talk to Trademark Lady™

A conversational AI voice experience for exploring general trademark information, common questions, and available resources.

Trademark Lady™ Inquiry

Have a Name in Mind?

Tell us a little about your business and what you would like to learn about the $299 DIY word-mark support service.

By submitting, you agree to our Privacy Policy.

FAQ

Common Questions

Trademark Lady™ is not a law firm and does not provide legal advice or legal representation. No attorney-client relationship is created by using this website or service. Trademark Lady™ is not affiliated with or endorsed by the USPTO. Applicants are responsible for their application information, legal decisions, signatures, and deadlines. Registration is determined by the USPTO and is not guaranteed.

Every application must be reviewed and personally signed by the applicant or an appropriate authorized signatory before submission. Government fees are separate from service fees and may change.

Trademark Lady™ | Part of the SnagAbiz™ LLC ecosystem